Hi Reader,

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Welcome to The Sunday Shift!

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You are not your shortcomings. So why do we spend so much energy focusing on them?

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I sent a beta version of my new 12 Principles of Self-Leadership Assessment to about 30 people—friends, former colleagues, and new connections in my entrepreneurial world. All high-achieving, successful professionals.

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And then my phone starts lighting up:

“This question hit me hard.”

“The report looks as polished as the big names.”

“Holy sh*t… I feel like a failure.”

“I don’t even know where to start. I want to hide in the shed.”

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Not exactly the reaction I wanted… but in a way, exactly the one I was hoping for.

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Because here’s what happened next: I started fulfilling the process, sending the reports, workbooks, and follow-ups. But my burst of energy popped like a balloon. I spiraled into self-doubt.

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This thing sucks. It’ll make zero impact. People will hate it. People will hate me.

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Sound familiar?

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Then I caught myself. The very insights that triggered their self-reflection were proof the work was landing. Despite being accomplished leaders, my beta testers saw, maybe for the first time, that they, too, had principles worth strengthening.

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One person wrote:

That’s the shift.

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We all have talents, strengths, gifts that come so naturally we overlook them. Instead, we obsess over our shortcomings. Spring energy on our inner critic chirping, “not confident enough, not productive enough, not far enough along.”

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It’s like we’re trained to polish our weaknesses, hoping someday it’ll make us “enough.”

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But what if the answer isn’t in fixing what’s broken, but in revealing what’s already strong?

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💡 Neuroscience backs this up: what you focus on grows. Strengths expand and weaknesses shrink in the shadows.

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That’s why self-leadership is never about self-criticism. It’s about consciousness and choice (two of my 12 principles).

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It’s about catching the moment you slide into self-doubt and asking instead, “What am I good at, and how can I use more of that today?”

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That’s what I chose. I know my strengths. I know my growth edges. And when I lead with my strengths, I lead myself.

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So here’s your reminder: the thing that scares you most, that makes you doubt yourself is often the exact doorway to your next level of self-leadership.

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Ideas to Ponder

• What strengths have you been downplaying or overlooking?
• When was the last time you felt proud of something you did with ease?
• What if the thing that comes easiest to you is actually your superpower?

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🎯 1 Focus This Week

Stop trying to fix what isn’t broken. Notice it, name it, and then amplify what’s already strong.

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Pick one natural strength and use it with intention. Let it lead the way. See what changes.

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I believe you’re the most powerful person you’ll ever know. One small shift, Reader, will help you believe it, too.

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To bold moves ahead,

Jenn

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P.S. If someone in your life needs this reminder, forward it to them. Our strengths shine brighter when we reflect them back to each other.

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